…We're thinking 'great literature' (or at least 'product brochure'), while the user's reality is much closer to "billboard going by at 60 miles an hour." --Steve Krug, Don't Make Me Think
The Internet is clearly a different form of communication to more established media such as printed literature. However, it is only in recent years that its intrinsic differences have begun to make an impact on web design. I cannot count the number of times I've heard of clients asking their web designer to 'put our brochure online' - a brief that reflects a common lack of appreciation of the web as a powerful but very different medium.
Unless a site is quick and easy to use it will be a barrier rather than a gateway. The key to engaging visitors' must therefore be simplicity over complexity; the need is less not more - less clutter, less blurb and fewer barriers.
We are ensuring you that the design and layout of our web pages suit the medium they are used in will help to ensure a positive user experience.
…We're thinking 'great literature' (or at least 'product brochure'), while the user's reality is much closer to "billboard going by at 60 miles an hour."